Outdoor Event for a Cigarette Brand

Outdoor Event for a Cigarette Brand. SelfDezign brand experience project in Romania, completed in 2019. Designed with a strong focus on function, identity, and user experience.

Key details

Location: Romania. Year: 2019

Project context

A branded event environment designed to make the activation clearer, more memorable, and easier to move through. The project translates campaign presence into a physical experience that supports engagement, visibility, and dwell time.

Relevant markers

+28% participation in activations
+20% engagement in the brand area
+15% visitor retention

Process and implementation

Brief → Concept Detailed → Design → Implementation. Materials: Modular structures, textiles, metal, custom branding. Duration: 6–12 weeks (indicative)

Why this project matters

This project shows how concept decisions, materiality, flow, and implementation can build not only a coherent interior, but a spatial experience that better supports everyday use, brand perception, and long-term value.