Bloom - Specialty Coffee
Bloom - Specialty Coffee. SelfDezign restaurant project in Romexpo, Bucharest, completed in 2023. Designed with a strong focus on function, identity, and use…
Key details
Location: Romexpo, Bucharest. Year: 2023
Project context
A coffeehouse designed as a calm urban pause inside a busy commercial setting. Bloom brings together a clear service flow, a contemporary visual identity, and a warmer atmosphere that encourages people to stay, return, and remember the place.
Relevant markers
- +18% pedestrian traffic in the first 3 months
- +22% average time spent on site
- +15% sales per square meter
Process and implementation
Brief → Concept Detailed → Design → Implementation. Materials: Wood, metal, glass, premium textiles. Duration: 8–16 weeks (indicative)
Why this project matters
This project shows how concept decisions, materiality, flow, and implementation can build not only a coherent interior, but a spatial experience that better supports everyday use, brand perception, and long-term value.